Culture

Coca-Cola 2022 FIFA World Cup releases Latin Arabic fusion anthem. A Kind of Magic

ADVERTISEMENT

Three female musicians from Egypt, Mexico, and Saudi Arabia came together to create one of the most captivating anthems of the FIFA World Cup 2022—the Coca-Cola anthem.

The official FIFA World Cup 2022 promotional anthem for The Coca-Cola Company and Universal Music Group (UMG) has hit the charts. The song features a fresh, multicultural interpretation of the legendary Queen song “A Kind of Magic,” which is accessible on Coke Studio.

A dynamic collaboration between Mexican Latin Grammy Award nominee Danna Paola, Egyptian neo-soul and rap star Felukah, and an outstanding female local talent, Saudi Arabian singer-songwriter Tamtam, is included in the song, which builds on Coca-Cola’s “Believing is Magic” campaign.

From Egypt to Mexico

The song’s music video, shot in Mexico City, captures the excitement leading up to one of the most significant athletic events in history: the FIFA World Cup, which begins on November 20 in Qatar. 
The video combines Latin and Arabic cultural elements to create an energizing artistic fusion.

ADVERTISEMENT

According to Joshua Burke, Senior Director of Global Music & Culture Marketing at The Coca-Cola Company, “We’re happy to have collaborated with Tamtam, Felukah, and Danna Paola to produce a unique version of Queen’s “A Kind of Magic.” 

“This reworked track embraces the well-known classic while showcasing the distinctive talents of these brilliant musicians,” the statement continued.

Coca-Cola is bringing its Believing is Magic campaign to life in addition to this track with several elements, including digital films, packaging, and Fan Zone, which unites football enthusiasts from all over the world who share the same passion.

Local Talent Goes Global

This is the first time a rising Saudi Arabian artist has been included on the global soundtrack. The Coca-Cola collaboration with Tamtam is terrific in so many ways, according to Claudia Navarro, vice president of marketing for Eurasia and the Middle East. It is the epitome of what Coca-Cola stands for: an immensely global and genuinely local brand. We are thrilled to introduce Tamtam, a Saudi artist born and raised in Saudi Arabia, to one of the biggest platforms in the world. Young women across the globe can draw inspiration from Tamtam to think that real magic can happen when you pursue your goals.

ADVERTISEMENT
@justdannapaola Danna Paola A Kind Of Magic Coca-Cola’s FIFA World Cup 2022 #fypシ #dannapaola #CocaCola #fifaworldcup2022 #akindofmagic #viral #justdannapaola #new #latinpopprincess #princesadelpoplatino #orgullomexicano #Belivingismagic ♬ A Kind Of Magic (Coke Studio Mix for the FIFA World Cup 2022™) – Danna Paola & Felukah & Tamtam

In a statement, the Mexican artist added, “It’s inspiring to be a part of a worldwide campaign represented by women. The experience of working with Felukah and Tamtam was lovely and unique. The secret to bringing people together is music. I’m happy to be a part of this and to promote Mexico.

Famous FIFA World Cup Anthems throughout the Years

FIFA didn’t adopt songs that would eventually become the official World Cup soundtrack until 1990, even though the worldwide soccer competition started in 1930. The World Cup is held every four years.

These official anthems, some of which are more well-known than others, have changed the lives of the musicians who have performed them and provided the soundtrack to World Cups. In 1998, Ricky Martin created the official song “Cup of Life (La Copa de la Vida)” for the competition held in France then.

The Puerto Rican star collaborated with Desmond Child and Draco Rosa, to produce this song which reached its top position of No. 60 on the Billboard Hot 100 in 1998 and debuted at No. 45 in August 1999. at the height of the “Latin explosion,” when artists like Martin were expanding into the English market. The Grammy for best Latin pop performance also went to the worldwide mega single. 

Shakira’s upbeat “Waka Waka (This Time for Africa),” which she performed with the Afro-fusion band Freshlyground for the 2010 soccer tournament held in South Africa, is another official song that developed a life of its own. The song peaked at No. 38 on the Hot 100 and has received more than 3 billion YouTube views.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button