The Government College University (GCU) Lahore has announced establishing the Department of Media and Communication Studies which will offer BS (Hons), MPhil and PhD degree programmes.
Vice Chancellor Prof. Dr. Asghar Zaidi said that the University would open admissions to BS (Hons) Media and Communication Studies this year in Fall 2021. “GCU has been offering Mass Communication as a minor subject since 2002, and now realizing its significance, we ought to establish a complete Media and Communication Studies Department,” he said.
“Media builds perceptions and shapes ideas. We are replicating models of topmost universities for recent reforms and new departments. For media studies, we followed the scheme of University of California, Berkeley and the University of Amsterdam, the Vice Chancellor said.
In the BS programme of Media Studies, the department will offer specialization in three fields: journalism; film, TV and radio production; and the new media, advertisement and public relations. While the focus of postgraduate programmes would be the integration of media creation into academic work.
Prof. Asghar Zaidi said: “the sudden rise in the use of new media platforms demand academic attention and training. Therefore, we wish to produce graduates who could lead the new media industry which has reached 300 billion US dollars”
He added that through images, sounds and videos, our media students would be better prepared to analyse this fragmented yet globalized world. “We aim to set high standards of ethics, creativity, research and scholarship in Media Studies. The department is also setting up a state-of-the-art media studio which will help students in practical training during their programme,” he said.