Zara Basharat Higgs, Head of Public Policy Program, Pakistan, TikTok, and Syed Tajwar Hashmi, CFO, Zindagi Trust Wednesday inked a Memorandum of Understanding (MoU) between TikTok and Zindagi Trust in a ceremony held to work on creating awareness around safe usage of the internet.
Zindagi Trust has partnered with the fastest growing global video-making platform TikTok with the aim of creating an awareness campaign for a digitally safe Pakistan. Both parties have signed the Memorandum of Understanding (MoU) and announced the partnership on Safer Internet Day on February 8 in Islamabad.
This partnership will establish essential guidelines on how to be responsible digital citizens since the main motive behind the digital safety awareness campaign is to cultivate a secure online community.
Speaking about the partnership, TikTok’s Head of Government Relations and Public Policy — Middle East, Turkey, Africa and Pakistan (METAP), Farah Tukan, said:
“It is a pleasure for us to collaborate with Zindagi Trust – a prestigious non-governmental organization that promises wellbeing and empowerment of the masses while protecting the ever-growing community of internet users in Pakistan.”
The Chief Executive Officer of Zindagi Trust, Dr. Hameedah Sayani shares similar sentiments and expresses that this partnership is definitely a step in the right direction for its intended cause and can reach the masses through the popularity of the TikTok app in Pakistan. She shared that our constant effort has been to inculcate growth not just within schools but throughout Pakistan.
“we remain committed to improving the quality of life for our communities while accelerating sustainable development and socio-economic growth of the nation.”
Fahad Khan, Head of Public Policy/Government Relations, Pakistan, TikTok, and Faiq Ahmed, Senior Marketing and Resource Development Manager, Zindagi Trust were also present on the occasion.