WeCamp festival 2021 sets new trends in home-based entrepreneurship

In a bid to support, encourage and promote home-based women entrepreneurs across the country, wecamp Festival 2021 held on Sunday, from 10am to 4pm at the Fatima Jinnah F-9 Park whereas the entrance for participants will be from F-10 Bolan Gate.

The different business pavilions at the festival includeed home décor, home textile, apparel, arts and crafts, skincare and haircare products, cosmetic products, organic oils and food products, and live food and bakery.


Atomcamp (a skill development organization), in collaboration with the Bank of Punjab,, Islamabad Administration, Islamabad Police, and SEED Project KP were organizing the wecamp (women entrepreneurs camp) Festival 2021.

The wecamp Festival 2021 was providing a free space for 100 women entrepreneurs to showcase their products and services and expand their consumer base.


“This will also enable them to expand their business networks by interacting with other women entrepreneurs.

Another goal of this festival is to encourage and inspire women who have not yet started their businesses to enter into the field of entrepreneurship,” it said.


Through the wecamp Festival 2021, atomcamp aimed to recognize, celebrate, encourage, and increase the visibility of home-based women entrepreneurs in Pakistan.

Home-based women entrepreneurs contribute immensely to the sustainability of the Micro, Small & Medium Enterprises (MSMEs) sector in Pakistan by increasing women’s economic participation in the labor force.

Women entrepreneurship plays a crucial role in reducing gender inequality and unemployment and ensuring the financial empowerment of women.


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